The DigiAssets blog
Written by Omri, Alon and the team,
based on real projects
SEO and GEO blog: Google, AI search and link building
This is the English blog of DigiAssets, an Israel-based SEO and GEO agency. We write about what we learn from daily work on client websites in Google and in AI engines such as ChatGPT, Gemini and Perplexity: guides, checklists, case studies and algorithm updates. No buzzwords, with real screenshots and data.
76 articlesLast updated:
Written by Omri, Alon and the team,based on real projects
All articles
Google September 2026 Spam Update: Why Today’s Black Hat Looks Like Efficiency
Google's September 2026 spam update is the fourth this year, with a rollout of up to two weeks. Why black hat now looks like efficiency, and what to do.
How to Turn Competitors’ Google Reviews into a Content Plan with Claude (Full Prompt Included)
Copy competitors' Google reviews from local search, paste them into Claude, get pain points, 7 article topics and service-page FAQs. Full prompt included.
SEO Content Brief Checklist: 15 Things to Check Before You Write a Single Word
A 15-item brief checklist for SEO content: SERP check, search intent, an outline from the top 5 results, and internal links ready before you publish.
10 Things We See on Almost Every Website, and Each One Affects Whether AI Recommends You
A missing price, a guide locked behind a form, a case study taken offline: 10 things we see on almost every site that affect whether AI recommends you.
Niche Site Backlinks: How to Tell If a Site Is Really Worth a Link
What DR really measures and why it says nothing about traffic, four checks for vetting a niche site, how to vet a link vendor, and niche link prices in Israel.
News Site Backlinks: What Google Says, and What Actually Happens in Israel
We checked 11 sponsored articles on Israeli news sites against Google policy. What news site links deliver, how to vet a vendor, and what they cost in Israel.
3 Iron Rules for Writing AI Content That Actually Ranks on Google
Generic AI content no longer ranks on Google. The 3 iron rules that make AI content rank, plus a prompt that pulls your expertise before it writes a word.
Is Google Paying for Content in AI Overviews? The Fine Print That Matters
Google is starting to pay sites whose content contributes to AI answers, but only if it changes the answer. What that means for the content you write.
3 Claude Prompts That Take You from SEO Beginner to SEO Pro
Three copy-paste Claude prompts: write first-person blog posts, map internal links to a target page, and analyze competitors to rewrite your weak sections.
Google’s August 2026 Spam Update: How to Check If You Were Hit and What to Do
Google's August 2026 spam update rolled out quietly and hit hard. Check affected pages in Search Console and rewrite them with real data using 2 prompts.
Do You Really Deserve to Rank First on Google? The Truth About Content, Links and User Signals
Content and links are just the entry ticket. Learn why user signals (dwell time, scrolling, brand searches) separate sites that rank on Google and AI search.
The Generative AI Performance Report in Search Console: A Complete Guide for Site Owners
Search Console's new AI report shows impressions only, no clicks or CTR. What it means, plus 5 rules for building pages that get cited in AI Mode.
“Who It’s For” Page Template: How to Get AI Engines to Recommend Your Business
Our "Who it's for" page template: structure, examples from different industries and fill-in placeholders. The page that gets AI engines to recommend you.
DigiAssets’ Checklist for Building SEO Websites with Claude Code
DigiAssets' full working checklist for building SEO sites and support sites with Claude Code. For agencies, SEO practitioners and business owners with a site.
A Looker Studio Dashboard That Shows How Much Traffic You Get from ChatGPT (A Must for Every Site Owner)
Get access to Steve Toth's Looker Studio dashboard showing where, how much and when AI engine visitors reached your site, and whether they converted.
We Built a Tool That Optimizes Content for AI Engines, and We’re Giving You Free Access
Free tool that checks how well your content is optimized for LLMs, shows what's missing and what's excess, and gives you a ready checklist to fix it.
Case Study: How an Israeli Catering Business Jumped from Page 6 to Page 1 on Google
How an Israeli catering business climbed from page 6 to page 1 on Google in two months with a staged link building strategy and a 3-layer anchor mix.
The Complete 2026 Guide to Content That Makes Links Work
How to build links through quality content: 20 proven technical and strategic parameters that make search engines and AI see you as an authority.
The Complete Checklist for an About Page That Wins in 2025
A 9-step checklist for optimizing your About page for SEO and AEO in 2025: structure, Schema, FAQ and practical examples you can apply today.
What a Blog That Gets Traffic from AI Engines Looks Like in 2025
A practical guide to writing blogs that get real traffic in 2025: how to structure content for AI engines, what changed this year and the most common mistakes.
The Full Airbnb Story: From Near Bankruptcy to $75 Billion
How Airbnb went from near collapse in 2008 to a $75 billion company on the back of 8 million SEO pages. The full story and lessons for digital marketers.
How ChatGPT’s New Agent Uncovered 47 Content Gaps That Surprised Me
ChatGPT's new agent turned a competitor analysis that takes hours into 20 minutes with a professional report. Full strategy, charts and the complete prompt.
How Did a Client Get 75% More Clicks in One Month? Inside Our “SEO Restart” Project
How a tourism client gained 70% more clicks in one month with our SEO Restart project: better rankings, more impressions and measurable results.
The Content Automation That Saves Us 150 Hours of Grunt Work Every Month
How we built a smart content automation that saves 150 hours a month and improves quality. What you need to know about automating SEO and AI workflows.
5 Minutes, 5 Changes: How to Get AI Engines to Recommend Your Business
A practical guide: 5 simple website changes that get AI engines like ChatGPT to recommend your business. Hands-on tips for AI search optimization.
Fashion Brand Grows Traffic 1,400% with Links: Case Study
How an Israeli fashion brand grew ChatGPT traffic from 40 to 700 monthly sessions in 6 months with a link building strategy. Case study with real data.
6 SEO Tricks That Will Stop Working in 2025 (and What to Do Instead)
6 SEO techniques that stopped working in 2025 and what to do instead. An updated guide to SEO strategies that actually work in Google's new era.
From 0 to 1,000 Visits from AI: The DigiAssets Methodology for AI Search Optimization
How DigiAssets gets clients cited by ChatGPT, Claude, Gemini and Perplexity: tests on 23 sites, 7 steps, a 3-month timeline and AI traffic tracking.
The Data That Shows What People Actually Want to Buy on Your Site
A practical guide to analyzing your site's internal search data in Google Analytics. See what customers want, grow sales and find new content ideas.
The Story That Made IKEA the Queen of Global SEO
How IKEA turned "my boyfriend snores" into an SEO campaign that drove 175 million impressions. A lesson in creative keyword thinking every SEO should know.
How Branded Backlinks Increase Your Chances of Appearing in AI Engines
Learn how branded backlinks raise your chances of appearing in AI engine answers like ChatGPT. A guide with data and proven strategies from DigiAssets.
Ecommerce Sites: The ChatGPT Feature You Need to Know
A complete guide to preparing your ecommerce site for ChatGPT: practical optimization steps, traffic tracking and showing up in AI results before competitors.
AI Content Optimization: The Trick That Makes Your Content a Magnet for AI Engines
Learn how to create content that AI engines like ChatGPT and Gemini choose to show. A practical guide with tools and real examples for ranking in AI search.
Website Migration Without Losing SEO: The Complete Technical Guide
The complete guide to migrating to a new website without losing SEO: a step-by-step checklist, field-tested tips and proven strategies for a smooth move.
SEO for Business: How a Focused Strategy Delivered a 46% Profit Increase in 90 Days
A client gave us 3 months to prove we were different. The result: a 46% profit increase and 8x ROI. Read the full story and see how you can do it too.
A GPT Agent That Reverse-Engineers Your Competitors
We built a Custom GPT that reverse-engineers the top 5 Google results for any keyword and returns a content brief: word count, topics, entities and links.
How to Build an Annual SEO Plan That Actually Works [Free Downloadable Template]
Stop chasing the latest fire. Build an ROI-based annual SEO plan with the method DigiAssets uses for close to 100 clients. Free template included.
Backlink ROI Calculator: Is Link Building Worth the Money?
How to calculate the ROI of link building and buying backlinks for SEO: estimate competitor traffic value, divide by linking sites and compare to your cost.
Content Clusters: The Secret Weapon That Will Make Your Site an Authority
Your site is like a small city: pages are buildings, topics are neighborhoods. Learn how content clusters and pillar pages help Google see you as an expert.
Blind Spots in SEO: The Data You Don’t See Is Stealing Your Profits
SEO teams often read only part of their data, a "blind spot." Learn why visit counts alone mislead and what to measure so your SEO actually pays off.
SearchGPT: Is Google About to Become the Nokia of Search?
SearchGPT results are 73% similar to Bing's and 46% to Google's. What AI search means for Google, SEOs and marketers, with data from 10,000 users.
What Is Levenshtein Distance and How Does It Affect SEO?
Levenshtein distance measures how many edits turn one word into another. Learn how Google uses similar algorithms to catch typos and read search intent.
What We Learned About Anchor Text From Analyzing 100 Link Building Campaigns at Our Agency
What 100+ of our agency's link building campaigns taught us about anchor text: diversity, length, keyword ratios and context. Here are the key findings.
How to Build Links with ChatGPT: The Complete DigiAssets Guide
A step-by-step guide to link building with ChatGPT: find sites that accept guest posts, get contact details, reach out and publish your link.
The Complete Checklist for Running a Successful SEO Project
How do you run an SEO project successfully, and what does success look like? Notes on project management plus a step-by-step checklist for SEO projects.
Case Study: How We Earned a Free, Completely Natural Link from a Major News Site
How we earned a free, natural backlink from one of Israel's leading news sites using only content and creativity. The step-by-step process, explained.
Google’s Algorithm Secrets Revealed: Key Ranking Factors and Surprising Facts
A large part of Google Search's engineering documentation leaked, revealing fascinating secrets. Our review of what we found so far and which factors matter.
How to Build Your Own Free Rank Tracker Instead of Paying for One
Build a free keyword rank tracker in minutes with Google Search Console and Google Sheets, filter gains or drops by any date range, and stop paying for tools.
Checklist: How to Grow E-commerce Store Traffic by 25% with Optimization and Content Alone
The checklist we used on a jewelry e-commerce client to grow organic traffic 25% in under six months, using only on-page optimization and content.
Google’s March 2024 Algorithm Update Is Rolling Out: Google Keeps Fighting Spam, Here’s How to Avoid a Rankings Drop
Google's March 2024 update targets spam: aged and expired domain abuse, scaled low-value content, and site reputation abuse. Here's how to avoid a drop.
How to Copy Your Competitor’s Keyword Research with ChatGPT
A step-by-step video guide to using ChatGPT to pull your competitor's keyword research and turn it into a content plan for your own site.
How to Get More Clicks Even When Impressions Drop (The Complete CTR Optimization Checklist)
How we added 600+ organic clicks while a site lost 3,400 impressions, without new content. Plus our full checklist for improving CTR in organic search.
Case study: how we reached 100,000 visits a month in one year with a creative link building campaign
Case study: how we took an AI-based content site from 0 to 100K organic visits a month in one year with a creative, drip-fed link building campaign.
How to Find Keywords That Actually Bring Traffic: The Complete Guide
How to find keywords that actually bring traffic: a non-traditional system for filtering keywords that rank, without classic keyword research tools.
How I Use My Competitors on Google and ChatGPT to Outrank Them
How I take my competitors' top-ranking content, analyze it with ChatGPT and produce better articles that reach page one. Full video and prompts included.
How to Get Your Pages Indexed in Google, Even When It’s Really Hard
Google is leaving more pages out of its index. How to find which pages aren't indexed in Search Console and what to do to get them indexed.
How We Built a Well-Oiled SEO Machine with Google Sheets + ChatGPT
A Google Sheets + ChatGPT tool that crawls a URL, audits titles, meta descriptions, headings, links, schema and alt text, and suggests AI-written fixes.
How We Grew Ecommerce Store Traffic by 25% With Only Optimization and Content
How we grew an online store's organic traffic 25% in under six months with no links: breadcrumbs, product page content, FAQs, image alt text and redirects.
Over 1,600 Monthly Visits in Under a Year with AI-Based Content in the Online Gaming Niche
How AI-based content brought an online gaming site to over 1,600 monthly visits in under a year: keyword research, a 12-month roadmap and heavy editing.
A New Record in OpenAI Spend: An Unconventional SEO Agency
We broke our record for OpenAI API credit payments in July. Guess how many articles we generated: land within 1,000 and get 500 free articles on your site.
Not Investing in SEO? Your Business Can Still Benefit from Search Engines
No budget or patience for SEO right now? 6 simple tips that help your business website grow Google traffic over time, without much effort or money.
A New Site We Built for a Client About 6 Months Ago Brought In ₪20,000 Last Month
A new aesthetics site we built about 6 months ago brought in ₪20,000 last month from 150 users, almost 20 leads and 5 deals. Here's the SEO plan behind it.
Why does my average position in Google keep dropping, and does it mean I’m doing a bad job?
Average position in Google dropping while impressions and clicks rise? That's often a sign of good SEO: you're ranking for more keywords. Here's how to tell.
How We Grew Organic Traffic for a Global Ecommerce Site by 20%
How we grew organic traffic for an international ecommerce site by over 20% in 3 months using only AI content, with 5 simple steps you can take today.
The “Bleeding Traffic” Checklist for an Organic Traffic Drop
Organic traffic dropping? Our "Bleeding Traffic" checklist covers simple checks and fixes for technical issues, outdated content and stalled SEO work.
Why You Need to Edit AI Content Before Publishing, and What Actually Happens If You Don’t
Why edit AI content for SEO? Google can tell AI text apart and only rewards content with real value. Here's what happens if you publish it unedited.
Once and for all: a link with high DR and low organic traffic, or low DR and high traffic?
Which link is worth more: a high-DR site with little organic traffic, or a low-DR site with thousands of monthly visits? Here's which one we'd pick and why.
Small Details, Big Impact: A Bit About SEO and User Experience
How small UX fixes like font size, spacing, shorter paragraphs and internal links improved time on page and scroll depth on a client site. A DigiAssets case.
How We Doubled Organic Traffic and Leads with AI Content from ChatGPT
How we doubled organic traffic and leads for a client site using ChatGPT content, Search Console insights and edits by a professional content writer.
Another health niche site we built to generate leads and earn AdSense revenue
A 7-month-old health niche site built on an aged domain, long-tail keywords, AI content and a drip link plan. Guess how fast it paid back? Not for sale.
A New Site We Launched for a Client Six Months Ago in Investment and Finance
A finance content portal we launched six months ago: 30 articles on day one, 1,500 words a month and diverse links. Now 550 users and 15 leads a month.
5 Tips to Grow Traffic from AI Content
5 practical ChatGPT prompt additions that helped us publish AI content bringing in thousands of monthly Google visitors. Start using them today.
New Site, Live for a Month and a Half: AI-Based Content in the Beauty Niche
A Hebrew beauty site built by a VA with only AI articles, live since early February, no backlinks, on an aged domain. See its Search Console growth.
Using ChatGPT to Streamline SEO Work: Is It Possible?
We tested ChatGPT on real SEO tasks: GSC URL submission, long-tail keywords, titles, local business schema, site audits and article drafts. See the results.
Hot Update: About Two Weeks Into the Competition
Two weeks in: three Philippine VAs with no SEO experience built sites from scratch. Indexed pages, keyword rankings and what we learned so far.No article matches your search. Try a different word, or ask us on WhatsApp.
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One page for each area we work in, written for companies that need to be found in Google and in AI answers.
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GEO: getting your brand into AI answers
How we make sites visible in ChatGPT, Gemini, Perplexity and Google AI Overviews.
02Content
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Organic SEO for Google, from keyword research to content that ranks and gets cited.
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We check where your site stands in Google and in AI engines, and tell you what to fix first.
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