👉 Access the GPT agent here 👈
A Custom GPT agent that reverse-engineers your competitors? 🧠
So I decided to build a Custom GPT at our agency: a ChatGPT agent that helps with SEO workflows and competitor research, specifically reverse-engineering search results.
The main goal: cut the time spent on competitor research, instead of going through a competitor’s pages one by one and reviewing their content, length, topics, structure and so on.
How does it work?
You give the agent a keyword you want to rank for. It analyzes the top 5 results and breaks down exactly what’s working for each competitor and why.
- The competitor’s page type (category, service page, product, article, etc.)
- Word count and content structure: meta title and meta description, headings and subheadings on the page
- The main topics the competitor’s content covers
- Semantic terms, entities + LSIs
- Internal and external links.
And of course, for dessert: the agent gives you a summary recommendation and an initial content brief.
Word count, topics for your page, meta title and description, and semantic terms, plus recommendations for internal and outbound links. All of it based on what your competitors are doing and what’s working for them.
Basically a mini Surfer SEO.
For example, I ran it on the keyword “נעלי ספורט לריצה” (running shoes), and it showed me something interesting: 3 of the top 5 results are category pages with the exact same structure. That means if you want to break into those results, you need to play by the same rules.
But the best part? You get an accurate snapshot of what’s working in the top results, without wasting hours manually analyzing every single page.
Yes, the agent isn’t based on Google but on SearchGPT. Still, the top results are very similar across both engines, and very soon this engine will be highly relevant for all of us in SEO.
👉 Access the GPT agent here 👈
How to use the agent
First, the agent runs inside the ChatGPT interface, so there’s no need to create, copy or deal with files and API keys (yes, you know how much I love complicating your life with APIs and Google Sheets, but this time I chose to keep it simple…)
In a new chat with the agent, enter a keyword in Hebrew or English. Based on the language, it will know which location to pull the data from.
Here, for example, I gave it the keyword “shingle replacement in denver”, a targeted phrase for a US service site, and I’m also challenging it to return local results.
Once you give it a keyword, it immediately starts searching, crawling the search results and pulling the data, then presents everything to you in an organized way:
You’ll probably get 2, 3 or 4 results, so feel free to tell it “Continue” and it will keep crawling and reverse-engineering the remaining results.
When it’s done, it will also add a very specific set of recommendations based on all the reverse-engineering it did on the search results, covering word count, page and content type, structure and topics, and internal and outbound links.
The next step, of course, is to ask it to write you a high-quality content draft based on its review and the content brief.
So how did your article turn out? Feel free to share it with me 🙂
👉 Access the GPT agent here 👈
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