Case study: how we took a content site from 0 to 100K organic visits a month in just one year with a creative link building campaign:
DigiAssets "Smart Link Campaign" template: free download
DigiAssets power link packages: limited-time pricing
About a year ago we built a fairly informational lead generation site, entirely AI-based.
It’s an “answers to questions you’d ask a professional” type of site.
The goal: generate leads from it, sell the leads, sell the site.
We didn’t do much SEO on it. It has a decent technical foundation, metadata, basic content and page structure optimization, plus clusters and internal links that are generated automatically (I’ll put together a guide on that soon).
The one special effort we did decide to make was to point as many links as possible at this site, passively but smartly.
To do that, we built a link strategy with a specific logic: to the popular pages and the anchors that looked most natural to link to, we drip-fed 10 to 15 links every month at random intervals.
For pages that looked less natural to link to at that stage, we added internal links from the pages that had received the first link from an external site.
The links came mostly from niche sites and content magazines, with a very small share from major news sites.
We ran this strategy very consistently. A few months went by, the site’s authority kept growing, and we noticed keywords, even the most competitive ones, starting to break onto page one.
At some point the site started attracting links naturally. Most were spam, but a small portion came from real, good sites, which helped build even more “authority momentum” and trust in Google’s eyes.
In just one year, the site has a modest profile of about 260 links. Starting from 0 users and leads, it now brings in 100,000 organic visits on competitive keywords and 80 to 120 leads every month.
Links are still one of the most important SEO ranking factors
Now that anyone can produce solid content with AI, links carry even more weight as a signal.
We decided not to sell the site. Instead, we turned it into a detailed video case study that walks through the entire strategy, execution, data and results.
Above, you can watch the full case study and download our “Smart Link Campaign” template.
