An Israeli business selling catering platters had a problem every owner in the field knows: when someone searched Google for מגשי אירוח (“catering platters”) or כריכים לאירוע (“sandwiches for events”), it simply didn’t show up. Not on page one, not on page two, sometimes not even on page five.
In the competitive catering market, that isn’t just an annoying fact of life. It’s a direct loss of customers and orders.
What did we do?
The client came to us at DigiAssets with a clear decision: he was ready to invest for real. He bought 100 backlinks, and we built him a comprehensive strategy that ran over six months.
But before we placed a single link, we spent a solid two hours on this account. Because at DigiAssets, 100 links isn’t just a number. It’s a budget that has to work smart.
Stage one: find the real potential
Most SEO companies would open Ahrefs or Semrush, see “catering platters” as the big keyword and start hammering it. End of story.
We did something different.
We analyzed the market in depth: what the leading competitors rank for, where they’re weak and where the real gaps are. We found something interesting: there were specific keywords with huge potential that the competitors hadn’t really invested in.
For example, מגשי אירוח לארוחת בוקר (“breakfast catering platters”): a keyword with good search volume, but relatively weak competition. Our client was in position 55, practically invisible. We saw a golden opportunity there.
Then there’s כריכונים לאירוח (“mini sandwiches for entertaining”): a keyword business owners don’t always think about, but customers do search for. Our client was already in a reasonable position (5.8), so we knew we could push it into the top 3 without too much effort.
Our conclusion: don’t put all your eggs in one basket. Instead of attacking only “catering platters” and hitting a wall, we would build a strong presence across the whole range of searches, from the broad ones to the specific ones.
Stage two: build anchors unlike everyone else’s
This is where most businesses fall down.
The leading competitors in the niche? When we checked their link profiles, we saw a clear pattern: the same anchors over and over. “Pastry catering platters”, “sweet catering platters”, “meat catering platters”. And it looked… artificial.
At DigiAssets we built something completely different.
We set up a three-layer anchor mix:
Layer 1: focused keyword anchors. Yes, we used “catering platters”, “mini sandwiches”, “sandwich platters” and other core keywords. But not aggressively. We spread them out in a controlled way across the entire rollout period.
Layer 2: long-tail anchors. This is where we got specific: “holiday catering platters”, “office catering platters”, “small sandwiches for entertaining”, “breakfast catering platters”, “sandwiches for entertaining”, “dairy catering sandwiches”. Each phrase worked like a small arrow aimed at a different audience.
Layer 3: natural anchors and naked URLs. “More info”, “here”, “recommended”, plus links that use the bare URL. That’s what makes a link profile look organic. Because in the real world, not everyone links to you with the same keywords.
The result: Google sees a business people talk about in varied, authentic ways, not a machine pushing keywords.
Stage three: the strategy. Surround the target first, then hit the bullseye
We had a budget of 100 links and six months to work with. So the question was: how do you get the most out of that?
We went with a staged strategy:
Month 1: building a broad base. We started with the specific, long-tail keywords. Why? Because competition there is lower, and we could see results fast. That gave the client confidence and gave us early data.
We focused on “breakfast catering platters”, “dairy catering sandwiches” and “mini sandwiches for entertaining”: keywords where the client was weak but that had high potential.
Month 2: strengthening the rings. Next we started reinforcing the mid-range keywords: “sandwich platters”, “sandwiches for entertaining” and “office catering platters”. By this point we had momentum, and the site had started climbing in the results.
Months 3-6 (ongoing plan): This is where we go after the big keyword, “catering platters”, but now from a position of strength. Once there’s a solid footing on specific keywords, Google sees the site as an authority in the field. That makes the work on the main keyword far more effective.
Why does this work? Because instead of betting everything on winning the big battle, we first built a stronghold around it. It’s like chess: you take ground before you attack the center.
Results after just two months
Now let’s talk numbers:
33% more impressions on Google. The business started showing up for many more relevant searches.
56% more clicks to the site. This isn’t just visibility. People are actually visiting the site and seeing the products.
12% improvement in average ranking. Every ranking that improves means more visibility and more orders.
But the real story is in the details
Let’s talk about real ranking jumps on critical keywords:
מגשי אירוח (“catering platters”): a brutally competitive keyword. The business climbed from position 25.6 to 15.8. That’s the difference between “doesn’t exist” and “shows up on page two”. And the work isn’t done. This is just the beginning.
כריכונים לאירוח (“mini sandwiches for entertaining”): up from position 5.8 to 2.7. Almost in Google’s top 3. This was one of our first targets, and exactly as planned, we got there fast.
מגשי כריכים (“sandwich platters”): a nice jump from position 9.4 to 3.7. From the bottom of Google’s first page to the top of it. That’s what happens when the strategy works.
מגשי אירוח לארוחת בוקר (“breakfast catering platters”): the most impressive climb, from position 55.3 to 5.7. From completely invisible to Google’s first page. This keyword was exactly what we flagged as “golden potential” in the analysis stage, and here you can see why.
קייטרינג חלבי כריכים (“dairy catering sandwiches”): from position 65.2 to 11.7. Another impressive climb that shows how we go after every ring of keywords.
And the most interesting part? These results are only from the halfway point. The client still has 50 links that haven’t been published yet. The full picture will become clear in a few months, and it’s only going to get better.
Why does this work?
Google looks at simple things: who’s talking about you, what they’re saying, and how they link to you.
When quality sites link to your business with the right words, in the right context and in a varied way, Google starts to understand that you’re a serious player in your field. The more sites do that, and the more natural and varied the rollout, the higher you rank.
At DigiAssets we don’t just scatter links. We build a complete strategy: we analyze the market, find the gaps, plan the rollout in stages and track the results in real time so we can adjust as needed.
This isn’t fire-and-forget. It’s real, hard thinking about every single business.
It doesn’t happen overnight
Two months isn’t long, but it isn’t instant either. SEO isn’t paid advertising, where you flip a switch and get results. It’s ongoing work that builds a long-term asset for the business.
But when it works, it works. And the results stay.
Is this right for you too?
If your business competes for hard keywords and you feel stuck on Google’s back pages, the answer is the right link building strategy.
You don’t need 100 links to see results. You can start small and build up gradually. But you have to do it right: with analysis, planning, variety and tracking.
Want to know how this could work for you?
Get in touch and we’ll build a strategy that fits your business exactly.
