GEO services: when a customer asks ChatGPT who's best in your field, someone gets named. The question is who.
DigiAssets is an Israel-based SEO and GEO agency. Our GEO (generative engine optimization) services are for businesses selling in Israel that already invest in digital marketing and want to appear in the answers of ChatGPT, Gemini, Perplexity and Google's AI Overviews, not just on the results page. We build the foundation that gets AI engines to cite you, then measure it in numbers.
"Which companies are recommended in my field in Israel?"
Based on recent sources, three companies come up repeatedly in this context. The first specializes in... the second stands out mainly for... and the third is mentioned mostly in the context of...
We ran the methodology on the DigiAssets site before we sold it. The full process is published here.
We built an LLM traffic dashboard to see which engine each visitor came from, instead of guessing.
We developed a content audit app that checks how citable a page actually is.
The problem you're probably already feeling
It usually starts in one of two ways. Either a customer told you on a call, "I asked ChatGPT and it recommended someone else," or you opened Search Console and saw impressions going up while clicks didn't.
Both point to the same thing. A growing part of the customer journey no longer goes through ten blue links. It goes through one synthesized answer that mentions two to four names. If you're not one of them, you didn't lose a ranking. You were dropped from the shortlist before you even knew it existed.
The difference from classic SEO isn't only technical. In SEO, position seven still exists. In an AI engine's answer there is no position seven. You're either mentioned or you're not.
What happened to the results page
The organic results are still there, but they've dropped below the fold. Someone who got a full answer at the top usually doesn't scroll.
Position three didn't disappear. It's just no longer on the first screen of the decision.
What GEO is, without the buzz
GEO (Generative Engine Optimization) is the practice of making a business or website a source that AI engines draw answers from and cite by name. Unlike SEO, where the unit of success is a click, in GEO the unit of success is a mention or a citation inside the answer itself. The engines that matter today are ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI Overviews.
How an AI engine builds an answer, and where you come in
Five stages. Three of them are directly affected by GEO work and are marked at the point where you can intervene.
Stage 2 depends on crawler access and indexing. Stage 3 depends on your brand entity and external mentions. Stage 4 depends on content format. Those are the three levers.
GEO, AEO and SEO: the practical difference
The three terms partly overlap, and some of the market uses them interchangeably. The practical distinction is what you're trying to win.
| Criterion | SEO | AEO | GEO |
|---|---|---|---|
| The goal | Ranking in the list of results | Winning the direct answer on the results page | Being the source the AI answer is built from |
| Unit of success | A click | Featured Snippet, People Also Ask | A brand mention or a citation with a link |
| Query type | Short, keyword-based | A direct question | A long conversational question, often with context and constraints |
| What moves the needle | Relevance, links, technical | Structure, concision, Schema | Brand entity, external mentions, citable structure |
| Where it's measured | Search Console, rank trackers | Search Console | Manual or dedicated prompt monitoring, plus LLM referral traffic |
A clarification we repeat on calls: GEO in this context is not geographic or local SEO. Some search results mix the two up. If what you're after is showing up in Google Maps and local search, that's a completely different field, and we'll be glad to point you in the right direction.
The truth agencies don't like to say: 80 percent of GEO is simply good SEO
We read every GEO page ranking in Hebrew today. Most of them sell "a completely new paradigm" and quote the same three American studies, usually via a third-party tool rather than the original source. That creates the impression that some new, esoteric expertise is required.
It isn't. An AI engine cites a source for reasons very similar to what Google has always rewarded: it understands who you are, it finds you mentioned elsewhere, and your content is structured so a complete answer can be lifted from it. Real experience, authority, mentions and structure. It's E-E-A-T with a new interface.
Anyone selling you GEO as a field entirely separate from SEO is selling you the same work twice. The right question isn't "how much does GEO cost" but "what in my organic foundation isn't good enough for a machine to trust me."
What's actually new in GEO, and what you're already paying for
This split is our estimate from hands-on work, not a scientific metric. It's meant to give you a tool for asking a vendor the right question.
Already part of good organic work
- Domain authority and mentions
- In-depth, original content
- Technical health and indexing
- E-E-A-T and author profiles
Added only in GEO
- Visibility measurement across the engines, which have no Search Console
- Citable format: a complete answer in a single unit
- Unlinked mentions as a metric in their own right
If a vendor offers you GEO and doesn't touch that 80 percent, they're selling you the 20 percent at the price of 100.
So what is new? Three things, and they're exactly what justifies a separate service:
- Measurement. There's no Search Console for ChatGPT. Without a structured monitoring system you're working in the dark, and in practice this is the biggest change.
- Format. Content that ranks well on Google can be unusable for an AI engine, because its answer is spread across six paragraphs and can't be lifted as one unit.
- The weight of a mention versus a link. A brand name mentioned in text counts, even without a link. That changes the priorities of PR and off-site content.
What really changes when your market speaks Hebrew
This is the gap no Hebrew GEO page deals with, because they all translate American content. For any company that wants to be cited in Israel, it's also the main opportunity: the Hebrew market behaves differently with AI engines, for three practical reasons.
1. The pool of Hebrew content is thin, and that's an opportunity, not a problem
The amount of high-quality professional content in Hebrew in any given niche is orders of magnitude smaller than in English. In the American market you compete for a citation against thousands of established sources. In Hebrew, in many niches, the number of serious sources the engine can choose from is in the single digits. Whoever moves in now gets cheap real estate.
How many sources you're competing with for the same citation
The chart shows an order of magnitude, not a measurement. It explains why the same effort produces a completely different result in Hebrew and in English.
That's why a mid-sized business in Israel can become a cited source in its niche, while the same business in the American market would disappear.
2. The engine sometimes answers in Hebrew from English sources
A question in Hebrew doesn't always get an answer built from Hebrew sources. When the engine can't find a clear enough Hebrew source, it leans on foreign content and translates. The practical implication: deciding which language your content is in is a GEO decision, and businesses that also operate abroad need to plan for it explicitly rather than let it happen.
3. Mentions in Israeli media act as authority signals
Israeli news sites, local news sites and content sites make up a significant share of the Hebrew content the engines rely on. This is where DigiAssets brings an existing operational advantage rather than a theory, because building links and mentions on Israeli websites is already one of our core specialties. The same infrastructure that builds authority in Google builds consensus with the engines.
What our GEO services include
The service is built as a layer on top of an organic foundation. It doesn't replace SEO, and it isn't sold as separate magic.
| Component | What it means in practice |
|---|---|
| AI prompt mapping | Building a list of the real questions your customers ask an engine, usually 10 to 15 words long and phrased conversationally, rather than a keyword list. |
| Baseline measurement | Testing every prompt against the main engines and recording whether you're mentioned, in what context, and with what sentiment. This is the benchmark for everything that follows. |
| Brand entity building | A consistent name and description across the website, Google Business Profile, LinkedIn and external sources, so the engine knows it's dealing with one entity and not three. |
| Citable content engineering | Rewriting or building pages so every section opens with a complete answer that can be lifted as is, with numbers and sources. |
| Full Schema | Organization, Service, FAQPage, BreadcrumbList and Person for authors, in a valid structure without duplicates. |
| Mentions and external authority | Appearances on relevant Israeli websites, including local news and news sites, with an emphasis on the brand name being mentioned in the right context. |
| AI crawler access | Making sure GPTBot, PerplexityBot, ClaudeBot and Google-Extended aren't blocked in robots.txt, and keeping an up-to-date llms.txt file. A conscious decision, not a default. |
| Monthly reporting | Change in mention rate by engine and by prompt, and actual LLM referral traffic to the site. |
How we work
Visibility diagnosis
We run your set of prompts against the engines and record where you stand today. This is the document we come back to in every discussion.
Fixing the foundation
Schema, brand entity, crawler access, and the structure of your key pages. Without these, nothing else counts.
Building sources
New or rewritten content around the prompts we identified, in a format that lets a complete unit be cited.
External mentions
Appearances and mentions in relevant Israeli sources, to create consistency between what you say about yourself and what's written about you.
Repeat measurement
Same prompts, same method, every month. We compare against the baseline and decide what to reinforce.
Expansion
Once we see which niches you're being picked up in, we expand to adjacent prompts instead of spreading effort up front.
Want to know where you stand right now?
Send us your site's URL and two or three questions a customer would ask, and we'll come back with a snapshot.
How to actually measure GEO, not by gut feeling
This is the part most vendors skip, because it exposes them. ChatGPT has no reporting interface for site owners, so measurement requires a structured manual method and work in Google Analytics.
The three metrics we track
- Mention rate. Out of a fixed set of prompts, the percentage of answers in which the brand appears. Compared monthly against exactly the same set.
- Mention quality. Are you the main recommendation, one of several, or mentioned on the margins of the answer? Positive or neutral sentiment.
- LLM referral traffic. Actual visitors who came from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com.
You can do the third one yourself, today. In GA4 you can build a segment by referral source that includes the AI engines' domains, and see how many visitors came from there and what they did on the site. For most businesses it isn't a big number, but it's usually far higher quality, because the visitor arrived after getting a recommendation, not after scrolling through a list. If you want a more structured version, we built a dedicated LLM traffic dashboard.
What real GEO reporting looks like
The numbers in the chart illustrate the report structure and are not client data. What matters is that these are metrics you can repeat with the same method every month.
Notice the gap between the two lines. Mentions rise first, traffic follows with a lag. Anyone who measures only traffic in the first two months will conclude nothing is working.
A warning about the numbers you're about to see in the market
You'll come across plenty of impressive statistics on Hebrew-language GEO pages, usually quoted from a SaaS tool's blog that quoted another source. We won't use them, and you should check the source too before you make a budget decision based on one. The only question that matters is what happens to your prompts, in your market, in Hebrew.
Case study: we ran it on ourselves
DigiAssets · our own site
Before we started selling GEO, we applied the methodology to digiassets.co.il and documented the process end to end, including the steps that produced nothing. We published all of it, not just the flattering parts.
Why this matters more than a screenshot from a client: an SEO agency's website is the hardest asset to rank, because the niche is saturated and full of professionals. If the method works there, it doesn't depend on you having good links to begin with.
Us vs. the alternatives
| Criterion | DigiAssets | Typical SEO agency | Doing it yourself |
|---|---|---|---|
| Baseline measurement before any work | ✓ | ✗ | ✗ |
| Proprietary measurement tools for LLM traffic | ✓ | ✗ | ✗ |
| Proven on the agency's own site | ✓ | ✗ | Not relevant |
| Mentions in Israeli media as part of the service | ✓ | Sometimes | ✗ |
| Clear separation between what's new and what's regular SEO | ✓ | ✗ | Not relevant |
| Ranking promises or guaranteed ROI percentages | ✗ On purpose | Common | Not relevant |
| Cost | By scope | By scope | Internal time, usually underestimated |
How pricing is set
We won't publish a number here, and not because of sales games. GEO is built on top of the site's current state, and the gap between a site with a good organic foundation and one that has to start from scratch is a gap of several times the work. A price published without seeing the site is a number someone will overpay for.
Our link building package prices, on the other hand, are published in full, and you can see them on the link building page.
When GEO isn't right for you, and we'll tell you so
There are situations where this service is a waste of money, and we'd rather say so on the first call than in the second quarter.
- You don't have an organic foundation yet. A four-month-old site with no content and no mentions won't be cited by an engine. Foundation first, then the layer.
- The decision in your field is purely local. Someone looking for a locksmith right now doesn't ask ChatGPT. They open Maps. That calls for local SEO, not GEO.
- You're looking for results within two weeks. That's not the time frame. The first to see change are businesses that were already established and simply weren't optimized.
- You measure only in visits. If the only number you care about is sessions, GEO will look small to you. Its value is in influencing the decision, not in volume.
Frequently asked questions
Does GEO replace SEO for Google?
No. Google still generates most organic traffic in most niches in Israel, and most of what works in GEO relies on the same foundation that serves Google. GEO is an additional layer, not a replacement. Whoever presents it as a replacement is usually selling a new project instead of improving what exists.
How long until I see a change from GEO services?
It depends mainly on the starting point. An established business with a good site that simply wasn't optimized can see a change in mentions within one to three months. A site that needs to build its foundation from scratch will need a longer time frame. We don't promise a timeline for results, and anyone who promises you one doesn't know what they don't know.
Can I check myself whether I show up in AI engines?
Yes, and you should. Open ChatGPT, Gemini and Perplexity, and ask the three questions a potential customer would ask before choosing a provider in your field. Record who gets mentioned. Repeat the same check a month later. It's a simple manual test and it will already give you 80 percent of the picture.
What's the difference between GEO and AEO?
AEO targets the direct answer inside Google's results page, like a Featured Snippet or People Also Ask. GEO aims to be a source a generative engine builds a complete answer from, including outside Google. The work partly overlaps, so we handle both in the same process instead of selling them separately.
Do backlinks still matter for AI search optimization?
Yes, and so do mentions without a link. AI engines rely on consistency across sources. When your brand is mentioned in the same context in several trustworthy places, a consensus forms. The link adds classic SEO value, the mention adds value in the generative world, and most activity produces both.
Do I need Schema for GEO?
Schema doesn't make an engine cite you, but it reduces how much the engine has to guess about who you are and what each part of the page means. In businesses where the competition for a citation is close, that difference adds up. It's also relatively cheap to implement, so there's no reason to skip it.
What do we do if an AI engine mentions us with wrong information?
It happens more than anyone likes to admit. The fix is at the root: correct the information everywhere the engine can draw from, including the website, Google Business Profile, social profiles and old external mentions. An engine that sees conflicting information picks the most common version, so the correction has to be across the board, not a one-off.
Will AI-generated content hurt my visibility in AI engines?
Not the use itself, but the outcome. Content that produces yet another version of what already exists won't be picked, because the engine has no reason to prefer it. What gets picked is content that contains something you can't get elsewhere: your own data, operational experience, a reasoned position. The tool it was written with matters less than whether there's something new in it.
We're a small B2B company. Is GEO relevant to us?
Usually yes, and sometimes more than for a large company. In the research stage of B2B purchasing, AI engines have become the first stop, and these niches are thin on content in Hebrew. A small business with real expertise can be picked up as a source faster than you'd think, precisely because there aren't many competitors for the same citation.
Do you also work with English-language websites?
Yes. DigiAssets works with Israeli and American clients, and the logic is the same, but competition for citations in the English-speaking market is much higher. In those projects we're more selective about which prompts are worth going after.
Can I buy just the mentions and links part?
Yes. Link building and mention packages are sold separately at published prices, and you can see everything on the link building page. It's a logical route for anyone who already has content and a foundation and only wants to strengthen the authority layer.
What happens if the AI engines change the rules tomorrow?
They will, for sure. That's why our work focuses on things that stay true in every version: that the brand is clearly identified, that it's written about in trustworthy places, and that its content gives complete answers. Specific tactics will go out of date. Those assets won't.
We'll check whether you show up in the answers, and if not, why
A short call, no slide deck. Send us your site's URL and two or three questions a customer would ask, and we'll come back with a snapshot and an honest opinion on what's worth doing, even if that opinion is that it's not time yet.
- Visibility check across the main engines
- Three immediate opportunities
- No commitment