How an Israeli fashion brand grew its traffic from AI engines by 1,400% with links
There’s something exciting about watching a fairly young e-commerce brand go from 40 sessions a month from ChatGPT to 700. This time it happened without a sprawling, all-in SEO program, just the right link building strategy.
How did it start?
The client came to us in January 2025 in a tough spot:
- 40 sessions a month from ChatGPT
- 1,300 organic clicks from Google
- Quarterly revenue under ₪200,000 (ILS)
A brand that buys media across many channels, both pull and push: Google, Instagram, Facebook, TikTok. SEO had been flat for a long time. The problem was that Google and AI engines didn’t recognize the site as an authority in its field.
The strategy we built
Here’s how we approached it:
A. In-depth analysis of the existing link profile and of the competitors’. We found significant gaps in both the quantity and the quality of links.
B. Anchor text analysis of the inbound links, to understand the current diversity and plan precise fixes.
C. Mapping the site hierarchy, from the homepage down to specific products, to distribute link equity in the best possible way.
D. Building a strategic link plan with varied anchors, an emphasis on the brand name and natural timing for publications.
E. Scoping and creating quality content that builds a real connection between the linking site and the site being linked to.
The results after 6 months
The numbers speak for themselves:
- 700 sessions from ChatGPT (up from 40, a 1,750% increase)
- Organic traffic doubled from Google
- Moved from pages 2-3 to page one for core keywords
- Quarterly revenue jumped to over ₪300,000, a 40% increase
Why does it work?
Think of it this way: just as TikTok pushes videos with lots of likes, ChatGPT and Google recommend sites with lots of quality links. Every link from a legitimate site works like a recommendation, a kind of digital “virality engine”.
The new clicks the brand gets every month are worth thousands of shekels in paid ads it no longer has to pay for. And that’s only the beginning: every link keeps working for a long time to come.
Lessons from the project
- Quality links beat quantity: one link from an authoritative site matters more than ten links from weak sites. To see our link packages, click here.
- Timing and naturalness are essential: a link building strategy has to look organic, not artificial
- Content is the bridge: a link without relevant content is a weak link
If you want to see your traffic from Google and AI engines grow too, contact us for a free consultation and we’ll look at how to improve your link profile.
